ROICE — iGaming marketing agency
iGaming marketing agency
Connected marketing services focused on commercial outcomes
iGaming marketing agency
Connected marketing services focused on commercial outcomes
02 / WHO WE ARE
iGaming marketing agency
built around client's growth
Roice works with iGaming products at the moments that matter: entering markets, building acquisition and strengthening brand presence. Every engagement is shaped around the business behind the brief.
- Casino
- Sportsbooks
- iGaming holdings
- Providers
markets
Europe · LATAM · MENA · Asia
clients
operators & providers
years
of expertise
03 / GROWTH CHALLENGE
Built around your growth challenge
Enter a new market
Expand into new markets with the right strategy, channels and local approach.
Expand acquisition
The right channel, tested and built around measurable commercial impact.
Build brand trust
Market visibility turned into recognition, authority and lasting trust.
Scale what already works
What performs is refined, expanded and scaled with commercial discipline.
04 / SERVICES
Marketing across paid, organic and strategic growth
We select channels and tools that fit your objective and market context
Paid Growth
Build and scale acquisition across paid channels with performance and market context in mind.
- Paid Media
- Telegram Ads
- Influence Marketing
Organic Visibility
Strengthen how the brand is found, understood and trusted across search, AI systems and reputation surfaces.
- iGaming SEO & ASO
- Generative Engine Optimization (GEO), AEO
- User Behavior Factors
- PBN & Linkbuilding
Brand & Strategic Marketing
Support market presence and high-impact business initiatives beyond individual acquisition channels.
- iGaming PR & Media Relations
- Local PR campaigns
- Awards & Recognition
- SERM & Brand Protection
- Crowd marketing
We select channels and tools that fit your objective and market context
Paid Growth
Build and scale acquisition across paid channels with performance and market context in mind.
- Paid Media
- Telegram Ads
- Influence Marketing
Organic Visibility
Strengthen how the brand is found, understood and trusted across search, AI systems and reputation surfaces.
- iGaming SEO & ASO
- Generative Engine Optimization (GEO), AEO
- User Behavior Factors
- PBN & Linkbuilding
Brand & Strategic Marketing
Support market presence and high-impact business initiatives beyond individual acquisition channels.
- iGaming PR & Media Relations
- Local PR campaigns
- Awards & Recognition
- SERM & Brand Protection
- Crowd marketing
05 / MARKETS
60+ iGaming markets
across Tier 1–3
From mature regulated markets to fast-growing regions, we adapt strategy and execution to local regulation, competition, player behaviour, channel availability and unit economics.
- EUROPE
- LATAM
- MENA
- ASIA
- EUROPE
- LATAM
- MENA
- AFRICA
- ASIA
06 / APPROACH
How Roice approaches
iGaming growth
Business objective first
Every scope starts with the operator's growth priority.
Market context matters
Market dynamics, regulation, competition and economics shape the approach.
Strategy becomes action
GEO dynamics, regulation, competition and economics shape the approach.
Connected growth levers
Acquisition, visibility and expansion reinforce each other.
Commercial outcomes guide decisions
We focus on initiatives with clear business potential and room to scale.
07 / SELECTED WORK
Our track record
A snapshot of growth challenges solved across markets and marketing channels.
Impressions
- Spend
- €456,000
- Clicks
- 1,716,723
- CTR
- 0.95%
- CPM
- €2.52
- CPC
- €0.27
- FTD cost
- €27
Impressions
- Spend
- €13,000
- Clicks
- 59,898
- CTR
- 0.94%
- CPM
- €2.03
- CPC
- €0.22
- FTD cost
- €23
Impressions
- Spend
- €5,000
- Clicks
- 20,994
- CTR
- 1.17%
- CPM
- €2.79
- CPC
- €0.24
- FTD cost
- €28
Impressions
- Spend
- €456,000
- Clicks
- 1,716,723
- CTR
- 0.95%
- CPM
- €2.52
- CPC
- €0.27
- FTD cost
- €27
Impressions
- Spend
- €13,000
- Clicks
- 59,898
- CTR
- 0.94%
- CPM
- €2.03
- CPC
- €0.22
- FTD cost
- €23
Impressions
- Spend
- €5,000
- Clicks
- 20,994
- CTR
- 1.17%
- CPM
- €2.79
- CPC
- €0.24
- FTD cost
- €28
01 / 03
08 / CONTACT
Let's talk about your
next growth priority
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